Group Gifting App
Case Study
01. User Research
Problem Statement
Group gifting for occasions such as birthdays, farewells, or weddings is often hindered by logistical complexity, unevencontributions, and friction in group decision-making.
Solution
- Easy Contributions: Flexible payment options (equal split or custom amount) ensure all
participants can contribute in a way that suits them.
Auto-Ordering: Once the gift is fully funded, it is automatically ordered, minimizing manual
intervention and reducing the risk of errors or delays.
- Real-time Progress Tracking: A countdown and funding progress tracker provide clear
visibility on how much is left to collect and how close the group is to completing the goal.
- Built-in Communication: A built-in chat feature enables seamless coordination among
participants without leaving the platform, reducing the need for external tools like email or
messaging apps.
- Auto-Ordering: Once the gift is fully funded, it is automatically ordered, minimizing manual
intervention and reducing the risk of errors or delays.
02. Design system
